Retailing

by Kent, Tony; Omar, Ogenyi

• ISBN13: 9780230222175
• ISBN10: 023022217X
• Edition: 2nd
• Format: Paperback
• Copyright: 2015-04-15
• Publisher: Palgrave Macmillan

Summary

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text moves from an overview and the context of retailing to more detailed coverage of the key aspects of retail management. It also covers the more recent developments, such as internet shopping and the impact of globalisation.

Author Biography

TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up the retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.

OGENYI OMAR is Professor of Marketing at the University of Hertfordshire. He was previously senior lecturer in marketing at the South Bank University Business School, and has also worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

Table of Contents

Preface

PART 1:THE RETAIL ENVIRONMENT
Retailing in the Economy
The Changing Retail Environment
Channels of Distribution
Competitive Strategies in the Retail Industry
International Retailing

PART 2: STRATEGIC RETAIL FUNCTIONS
Marketing Functions in Retailing
Financial Planning and Control
Retail Location Strategy
Human Resource Management

PART 3: MERCHANDISE MANAGEMENT
Product Planning and Selection
Supply Chain Management
Inventory Management and Control
Retail Pricing: Policies and Practice

PART 4: OPERATIONAL MANAGEMENT
Store Design
Retail Communications
Customer Service

PART 5: NEW DEVELOPMENTS IN RETAILING
Information Technology in Retailing
Non-store and Retailing on the Internet