9781563677427

Retailing Principles a Global Outlook

by
  • ISBN13:

    9781563677427

  • ISBN10:

    1563677423

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 9/15/2012
  • Publisher: Fairchild Books

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $21.00
    Check/Direct Deposit: $20.00
List Price: $115.00 Save up to $69.00
  • Rent Book $46.00
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, Second Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.New to this Edition: Full-colour illustrations and photographs throughout Chapter discussing the growth of multichannel retailing Current information on sustainability as it applies to ecoretailers and ecoconsumers New unit on retail management principles including two new chapters

Author Biography

Lynda Rose Poloian taught retailing, marketing, and fashion courses at Southern New Hampshire University, USA, and was Director of the Fashion Merchandising Program for more than 25 years. She is a past president of ACRA, the collegiate affiliate of the National Retail Federation.

Table of Contents

The State of the Industry
Roots and Rudiments
The Retail Environment: Dynamics of Change
Strategic Planning: Adapting to Change
Customer Behavior
Global Retail Profile—Walmart, USA
Retail Structures and Multichannel Strategies
Brick-and-Mortar Retailing
Direct Marketing and Selling
Electronic Retailing
Global Retailing
Global Retail Profile—Retailing in China
Store Location and Planning
Site Selection
Shopping Centers and Malls
Store Design and Visual Merchandising
Global Retail Profile—Carrefour, France
Retail Management
Principles of Management
Human Resources Management
Financial Analysis and Management
Merchandising Management
Global Retail Profile—H&M, Sweden
Marketing the Merchandise
Pricing for Profit
Planning Retail Promotion
Monitoring the Supply Chain
Global Retail Profile—Uniqlo, Fast Retailing, Japan
Appendix: Retail Career Directions

Rewards Program

Write a Review