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Table of Contents
Roots and Rudiments
The Retail Environment: Dynamics of Change
Strategic Planning: Adapting to Change
Global Retail Profile—Walmart, USA
Retail Structures and Multichannel Strategies
Direct Marketing and Selling
Global Retail Profile—Retailing in China
Store Location and Planning
Shopping Centers and Malls
Store Design and Visual Merchandising
Global Retail Profile—Carrefour, France
Principles of Management
Human Resources Management
Financial Analysis and Management
Global Retail Profile—H&M, Sweden
Marketing the Merchandise
Pricing for Profit
Planning Retail Promotion
Monitoring the Supply Chain
Global Retail Profile—Uniqlo, Fast Retailing, Japan
Appendix: Retail Career Directions