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9788763001267

Retailing in a Scm-perspective

by ;
  • ISBN13:

    9788763001267

  • ISBN10:

    8763001268

  • Format: Paperback
  • Copyright: 2005-03-01
  • Publisher: CBS Press
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List Price: $46.93
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Summary

"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies."

Table of Contents

Introductionp. 9
Retailing in the context of IT and distributionp. 14
Retailer strategiesp. 48
Retail logistics and supply chain managementp. 74
IT-applications for retail store managementp. 94
The automation of retail logisticsp. 114
Retail marketing processesp. 160
Special IT-based retail trendsp. 190
B2B relationships in retailingp. 223
Customer relationship marketing (CRM) in retailingp. 247
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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