Rethinking Marketing : The Entrepreneurial Imperative,9780132393898

$ We buy this book back!

Rethinking Marketing : The Entrepreneurial Imperative

by Schindehutte, Minet; Morris, Michael; Pitt, Leyland

Edition:

1st

ISBN13:

9780132393898

ISBN10:

0132393891

Format:

Paperback

Pub. Date:

1/2/2008

Publisher(s):

Prentice Hall

Other versions by this Author

List Price: ~~$64.60~~

Rent Textbook

(Recommended)

Term

Due

Price

Short Term

Aug 2

$9.84

Semester

Sep 30

$25.84

Quarter

Aug 21

$22.61

$9.84

Buy Used Textbook

In Stock Usually Ships in 24 Hours.

$45.22

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours

$62.99

eTextbook

180 day subscription

$31.19

More New and Used
from Private Sellers

Starting at $29.94

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 1st edition with a publication date of 1/2/2008.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

The New Marketing Space	p. 1
Picture the Future: The Janus-Face of Trends	p. 1
The Rules Have Changed: The Emergence of Entrepreneurial Marketing	p. 21
Innovate or Die: Creating Markets and Leading Customers	p. 43
The Customer of the Future	p. 43
Do the Dogs Like the Dog Food? Entrepreneurial Market Research	p. 63
Creating Markets ... and the People Creating Them	p. 85
Strategic Innovation and the Marketer: Or, Why the Marketing Concept Is Misconceptualized	p. 109
Running a Different Race: From Innovative Products to Revolutionary Business Models	p. 129
The Essence: Think, Feel and Do Marketing	p. 145
Trends in Customer Communication Practices	p. 145
The Magic of Marketing Juju	p. 169
Lessons from the Red Queen	p. 197
Playing at the Edge: The Design of Marketing Programs	p. 219
Pricing Secrets of Market Shapers	p. 219
Changing Channels: Redefining Distribution Strategy	p. 235
Real Gold Goes to the Bold: The Entrepreneurial Sales Force	p. 251
Marketing Strategy in the Digital Age: The Internet Changes Everything	p. 271
Customer Capital: When the Relationship Comes First	p. 289
Having an Impact: The New Metrics	p. 309
The Acid Test	p. 309
Name Index	p. 337
Subject Index	p. 341
Table of Contents provided by Blackwell. All Rights Reserved.