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Road to the White House 2004 : The Politics of Presidential Elections,9780534614256

Road to the White House 2004 : The Politics of Presidential Elections

by
Edition:
7th
ISBN13:

9780534614256

ISBN10:
0534614256
Format:
Paperback
Pub. Date:
8/21/2003
Publisher(s):
Wadsworth Publishing
List Price: $72.66

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This is the 7th edition with a publication date of 8/21/2003.
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Summary

Stephen Wayne, a leading scholar of presidential electoral politics, describes and analyzes the crucial politics, procedures, and strategies behind campaign finance, media relations, nominating conventions, and the general election. The post-election edition includes a thorough analysis of the entire 2000 presidential election and its dramatic conclusion. Coverage of the Money Race in 2000, with special emphasis on the new McCain-Feingold law and its implications for the money race in 2004. The strategies and tactics of the 2000 presidential nominations and elections. "The Air Wars of 2000" advertising by the candidates, parties, and outside groups in the 2000 presidential nominations and elections The Florida election controversy and its implication for future presidential elections. Focusing on the facts of how the presidential election system works and summarizing the state of the art and science of presidential electoral politics at the beginning of the 21st century, this text is a must for any study of presidential elections. Organized in four parts: first, discussing the arena in which presidential elections occur-the electoral system, campaign finance, and the political environment; second, describing the various stages of the presidential campaign; third, discussing the general election campaign; and last, looking at the election, its significance, and its likely consequences.

Table of Contents

Preface vii
About the Author xiii
PART I THE ELECTORAL ARENA
1 Presidential Selection: A Historical Overview
3(29)
Introduction
3(1)
The Creation of the Electoral College
4(2)
The Development of Nominating Systems
6(7)
The Evolution of the General Election
13(4)
The 2000 Presidential Election Controversy
17(6)
The Legal Challenges
17(3)
The Public Relations Campaign
20(3)
The Politics of Electoral College Voting
23(9)
Summary
25(2)
Where on the Web?
27(1)
Exercises
27(1)
Selected Reading
28(1)
Notes
29(3)
2 Campaign Finance
32(33)
Introduction
32(1)
The Costs of Campaigning
33(3)
The Sources of Support
36(2)
Finance Legislation
38(6)
Box 2-1: Exploiting the Soft Money Loophole
41(2)
Box 2-2: Contribution Limits (before and after McCain-Feingold)
43(1)
The Impact of the Law
44(13)
Revenue
44(6)
Box 2-3: The Well-Funded Candidate's Dilemma: To Accept or Reject Government Funds
50(1)
Box 2-4: The Money Race for the 2000 Nomination
51(2)
Expenditures
53(3)
Competition Between Parties and Their Candidates
56(1)
Money and Electoral Success
57(1)
Summary
58(2)
Where on the Web?
60(1)
Exercises
61(1)
Selected Reading
61(1)
Notes
62(3)
3 The Political Environment
65(38)
Introduction
65(1)
Turnout
66(11)
The Expansion of Suffrage
68(3)
Other Influences on Turnout
71(1)
Box 3-1: Registering to Vote
72(4)
Turnout and Partisanship
76(1)
The Partisan Basis of Politics
77(6)
A Model of the U.S. Voter
77(2)
A More Refined Theory of Voting
79(1)
Partisan Voting Patterns
80(1)
Partisan Deviations
81(2)
The Social Basis of Politics
83(10)
The New Deal Realignment
83(2)
Evolving Political Coalitions
85(7)
The Future of the Parties
92(1)
Summary
93(1)
Where on the Web?
94(1)
Exercises
95(1)
Selected Reading
95(1)
Notes
96(7)
PART II THE NOMINATION
4 The Race for Delegates
103(56)
Introduction
103(1)
Reforming the Nomination Process
104(7)
Democratic Rules, 1968-1980
104(3)
Box 4-1. The Iowa Caucus: How It Works
107(1)
Democratic Rules, 1981-Present
108(2)
Republican Rules
110(1)
The Legality of Party Rules
111(3)
The Impact of the Rules Changes
114(4)
Turnout
114(1)
Representation
115(1)
Party Organization and Leadership
116(1)
Winners and Losers
117(1)
Campaigning for Delegates
118(30)
Basic Strategic Guidelines
118(10)
Box 4-2. The Air Wars of 2000: The Nominations
128(8)
The Non-Front-Runner Strategy: Stepping-Stones to Prominence
136(1)
Box 4-3: Non-Front-Runner Strategies in 2000
137(5)
Other Non-Front-Runner Approaches: Using the Campaign as a Pulpit
142(1)
The Front-Runner Strategy: Amassing Delegates
143(1)
Box 4-4: Front-Runner Strategies in 2000
144(4)
Summary
148(1)
Where on the Web?
149(2)
Exercises
151(1)
Selected Reading
151(1)
Notes
152(7)
5 Spring Interregnum: Consolidating Victory and Posturing for the Election
159(34)
The Noncompetitive Phase of the Nomination Campaign
159(5)
Image Repair
159(2)
Repositioning and Reprioritizing the Issues
161(1)
Healing Partisan Discord
162(1)
The Prelude to the Conventions
162(2)
National Nominating Conventions
164(18)
The Tradition
164(2)
The Official Proceedings
166(4)
Intra- and Interparty Disputes
170(2)
Convention Strategies and Tactics
172(1)
Box 5-1: Contrasts in the 2000 Republican and Democratic Party Platforms
173(1)
The Mediated Convention: Theater and News
174(4)
Box 5-2: Minor Party Conventions
178(1)
Assessing the Convention's Impact
179(3)
Characteristics of the Nominees
182(2)
Summary
184(2)
Where on the Web?
186(1)
Exercises
186(1)
Selected Reading
187(1)
Notes
187(6)
PART III THE PRESIDENTIAL CAMPAIGN
6 Organization, Strategy, and Tactics
193(32)
Introduction
193(4)
Organization
197(4)
Running the Campaign
197(3)
Transitioning to Government
200(1)
Strategic Objectives
201(11)
Designing a Basic Appeal
202(2)
Creating a Leadership Image
204(3)
Dealing with Incumbency
207(1)
Building a Winning Geographic Coalition
208(1)
Box 6-1: An Incumbency Balance Sheet
209(3)
Tactical Considerations
212(5)
Reaching Voters
212(1)
Orchestrating the Campaign
213(2)
Targeting Messages
215(1)
Timing Appeals
216(1)
Turning Out Voters
216(1)
Summary
217(2)
Where on the Web?
219(1)
Exercises
220(1)
Selected Reading
220(1)
Notes
221(4)
7 Media Politics
225(44)
Introduction
225(3)
Traditional Coverage: Hard News
228(7)
The Bad News Syndrome
230(2)
The Story Line
232(2)
Impact of the News Media
234(1)
Nontraditional Coverage: Soft News
235(2)
Presidential Debates
237(8)
Preparation
240(1)
Strategy and Tactics
241(1)
Evaluation and Impact
242(3)
Campaign Advertising
245(12)
Techniques and Timing
246(3)
Targeting
249(1)
Images and Messages
249(4)
Box 7-1: The Air Wars of 2000: Advertising Strategies
253(4)
The Cumulative Impact of the Media
257(1)
Summary
257(2)
Where on the Web?
259(1)
Exercises
260(1)
Selected Reading
260(2)
Notes
262(7)
PART IV THE ELECTION
8 Understanding Presidential Elections
269(37)
Introduction
269(1)
Predicting Presidential Elections
270(8)
Formal Models
270(2)
Public Opinion Polls
272(4)
Television Forecasts
276(2)
Interpreting the Election
278(13)
Models of Voting Behavior
279(1)
1952-1956: The Impact of Personality
280(1)
1960-1972: The Increasing Importance of Issues
281(1)
1976-1996: The Evaluation of Performance
282(7)
2000: The Anticipation of Future Performance
289(2)
Converting Electoral Choice into Public Policy
291(7)
The President's Imprecise Mandate
291(2)
Party Platforms, Campaign Pledges, and the New Agenda
293(1)
Expectations and Performance
293(1)
The Electoral Coalition and Governing
294(1)
Personality Politics and Presidential Leadership
295(3)
Summary
298(2)
Where on the Web?
300(1)
Exercises
300(1)
Selected Reading
301(1)
Notes
302(4)
9 Reforming the Electoral System
306(30)
Introduction
306(1)
Modifying Recent Changes
307(10)
Party Rules
307(5)
Finance Laws
312(3)
News Media Coverage
315(2)
Enhancing Electoral Choice
317(11)
Turnout
317(3)
Electoral Reform
320(1)
The Electoral College
321(7)
Summary
328(2)
Where on the Web?
330(1)
Exercises
331(1)
Selected Reading
331(1)
Notes
332
PARTV APPENDIXES
Appendix A: Results of Presidential Elections, 1900-2000
336(2)
Appendix B: 2000 Electoral and Popular Vote Summary
338(2)
Appendix C: 2000 Electoral Vote Distribution
340(1)
Appendix D: Tentative Democratic Caucus and Primary Schedule, January-March 2004
341(1)
Appendix E: Republican and Democratic Party Conventions and Nominees, 1900-2004
342(3)
Index 345


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