Robert's Rules of Innovation A 10-Step Program for Corporate Survival

by Brands, Robert F.; Kleinman, Martin J.

• ISBN13: 9780470596999
• ISBN10: 0470596996
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-03-08
• Publisher: Wiley

Summary

Robert's Rules of Innovation, from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts. Clear, concise and direct, it is a must-read for managers who know that, today, it's innovate or perish.

Author Biography

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"—resulting in double-digit profitable growth and share-holder value.

MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

Table of Contents

Introduction	p. ix
Innovation, Survival, and the "Aha!" Moment	p. 1
How Do I Get to "Aha!"?	p. 3
Innovation Is Not a Luxury	p. 7
Where Does Innovation Begin?	p. 11
The Innovator's Manifesto: Robert's Rules of Innovation	p. 17
Inspire	p. 20
No Risk, No Innovation	p. 23
New Product Development Process	p. 26
Ownership	p. 31
Value Creation	p. 34
Accountability	p. 36
Training and Coaching	p. 39
Idea Management	p. 40
Observe and Measure	p. 44
Net Result and Reward	p. 46
The Innovation Audit: The Invaluable Discovery Process that Sets the Stage for Action	p. 47
The Audit Process	p. 48
The Short Audit	p. 50
The In-Depth Audit	p. 52
The Importance of Establishing a Benchmark	p. 60
Innovation Emancipation: Keys to Freeing your Inner Innovator	p. 65
Defeating Devil's Advocates to Become an Agent for Change	p. 65
Innovation Democratization Is the Key	p. 67
The Role of the Consensus Builder	p. 72
The Path of an Innovation Champion	p. 74
The Innovation Payoff: A Quick, Real-Life Story	p. 84
Innovation in the Time of Multinational Teams	p. 87
The Care and Feeding of Creatives	p. 87
For Creative People, It's about More than Money	p. 91
Babel, Babble, and the Global Team Leader	p. 97
Team Building, One Step at a Time	p. 98
Viva la Difference!	p. 101
Aretha Was Right: It's All About R-E-S-P-E-C-T	p. 106
Patently Obvious: The Care and Feeding of Your Intellectual Property	p. 109
Intellectual Property: The Big Picture	p. 111
Intellectual Property 101	p. 113
Frequently Asked Questions	p. 121
Remember: The Wolves Are Always at the Door	p. 131
Innovation Implementation	p. 133
Getting Started	p. 133
Define Your Organization's Needs	p. 136
NPD Process in Action	p. 140
Creating a Road Map to Success	p. 146
Guidelines for Progress	p. 147
Innovation Checklist	p. 151
Preflight Preparation	p. 152
Or If You Really Want Your Innovation Program to Flop ...	p. 167
Advice and Encouragement from the Pros: A Roundtable Discussion	p. 168
Sustainable Innovation and You	p. 173
Product Development Process	p. 177
The Five Stages of the Production Development Process: Example 1	p. 187
The Five Stages of the Production Development Process: Example 2	p. 193
Key Resources and Links	p. 201
Acknowledgments	p. 203
About the Authors	p. 205
Index	p. 207
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