Business Leaders: Russel Simmons

by Baughan, Brian

• ISBN13: 9781599350752
• ISBN10: 1599350750
• Format: Hardcover
• Copyright: 2008-04-01
• Publisher: Morgan Reynolds Pub

Summary

From the 1970s to today, hip-hop has gone from an underground movement to a global industry. One man, Russell Simmons, has overseen much of the music's growth. This promoter/record producer was there during hip-hop's earliest days. The record label he founded with Rick Rubin in 1984, Def Jam Recordings, helped to expose pioneering acts like Kurtis Blow, the Beastie Boys, and Run-D.M.C. to listeners everywhere and brought hip-hop music into the mainstream.

Table of Contents

Street Smart	p. 9
Reproducing the Street Sound	p. 19
Rockin' the Suburbs	p. 31
Creating a Hip-Hop Brand	p. 46
Jeeling the Heat	p. 56
A Quieted Mind	p. 67
Assembling an Army	p. 74
Starting Over	p. 88
Timeline	p. 98
Sources	p. 101
Bibliography	p. 107
Web sites	p. 110
Index	p. 111
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