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9780749450212

Sales Promotion : How to Create, Implement and Integrate Campaigns that Really Work

by
  • ISBN13:

    9780749450212

  • ISBN10:

    0749450215

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2008-04-01
  • Publisher: Kogan Page Ltd

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Summary

Sales promotion has taken its place in marketing as one of the most powerful weapons available to marketing practitioners. Sales Promotion takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers. Covering everything you need to know, whatever the size of your business, Sales Promotion details the tried and tested methods that can give you the competitive edge over other companies, including off- the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. Fully updated, the fourth new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. The book also includes a wealth of new case studies, including MasterCard, Superdrug and Mazda, to make it essential reading for anyone who wants to make sure their products stick in their customers' minds.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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