Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Moving Away from the Transactional Model | p. 1 |
Selling Snow to the Eskimos | p. 11 |
Putting the Relationship First | p. 19 |
Deconstructing the Myth of Benefit Selling | |
The buyer's motivation | p. 35 |
Benefits don't work | p. 39 |
Stop Using Benefits - Start Using Problem Maps | p. 49 |
Why the USP Stops you Selling | p. 63 |
Your Emotional Selling Point and Giving Value | p. 69 |
Building Pipeline | |
Managing the process | p. 81 |
Engaging your prospect | p. 89 |
Routes to Market | p. 95 |
Empowering your Buyer | p. 105 |
Understanding your Purchasers | p. 117 |
Asking Questions - the Diagnosis | |
The doctor/patient relationship | p. 129 |
The fallacy of open and closed questions | p. 135 |
Clarity using Problem Maps | p. 138 |
Problems and solutions are not enough | p. 145 |
When It's Time to Talk | p. 155 |
Objections and Concerns | p. 165 |
Traditionally It's Called Closing | p. 175 |
Following Up - Continuing the Relationship | p. 185 |
Epilogue | p. 191 |
Index | p. 195 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.