Acknowledgements | p. 4 |
Foreword | p. 6 |
Preface | p. 8 |
Introduction | p. 14 |
The Entrepreneur | p. 17 |
What Defines an Entrepreneur? | p. 18 |
From Initiation To Birth | p. 59 |
All I Need Is An Idea, Right? | p. 60 |
What An Idea, Now All I Need Is Money! | p. 92 |
Survival and Growth | p. 127 |
I Can't Believe It, We Got The Money! | p. 128 |
Why Is It That I Have To Do Everything, Can't Anyone Think For Themselves? | p. 152 |
From Sustainability to Immortality | p. 189 |
Finally We Are Profitable, Now What? | p. 190 |
So Far So Good, What's Next? | p. 218 |
Final Maturity, Separation and Legacy | p. 251 |
What Does It Mean To Have An Enduring Company? | p. 252 |
Parting Company And Moving On | p. 268 |
In The Beginning This Seemed Like A Good Idea | p. 280 |
About the Author | p. 296 |
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