CART

(0) items

The Science of Web Surveys,9780199747047
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

The Science of Web Surveys

by ; ;
Edition:
1st
ISBN13:

9780199747047

ISBN10:
0199747040
Format:
Paperback
Pub. Date:
4/26/2013
Publisher(s):
Oxford University Press
List Price: $72.00

Buy New Textbook

Usually Ships in 3-5 Business Days
$70.20

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $57.56

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 4/26/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. Adopting the total survey error framework, the book examines sampling and coverage issues, nonresponse, measurement, and the issues involved in combining modes. In addition, the concluding chapter provides a model for understanding the errors in estimates that combine data collected in more than one mode.

Web surveys have several important characteristics that affect their ability to collect accurate survey data. Discussing these in detail, the authors address basic design decisions from input widgets to background colors. They additionally focus on the visual character of Web surveys, on their ability to automatically interact with respondents, and on the Web as a method of self-administration. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.


Please wait while the item is added to your cart...