Table of Contents
Part I. SEO Basics
Hour 1: Getting Started with SEO
Hour 2: Deciphering Google PageRank
Hour 3: Understanding Search Results
Hour 4: Using Google Webmaster
Hour 5: Indexing Your Site with Sitemaps
Part II. Creating a Search-Friendly Web Site
Hour 6: Designing Search-Friendly Headings and URLs
Hour 7: Organizing a Site and Building Internal Links
Hour 8: Fine-Tuning Your Blogging Software
Hour 9: Encouraging Links from Other Sites
Part III. Creating and Publicizing Your Content
Hour 10: Writing Effective Non-Duplicated Content
Hour 11: Publishing RSS Feeds
Hour 12: Promoting Your Site on Twitter
Hour 13: Using Social Media to Grow Traffic
Hour 14: Finding Long-Tail Keywords
Part IV. Updating and Restructuring a Site
Hour 15: Creating a Microsite
Hour 16: Moving and Redesigning a Site
Hour 17: Learning from Your Competitors
Hour 18: Tagging Content with Microformats
Hour 19: Using the Top 10 Free SEO Tools
Part V. Advanced SEO Tools
Hour 20: Avoiding the Dreaded Google Penalty
Hour 21: Tracking Results with Google Analytics
Hour 22: Making Money with Google AdSense
Hour 23: Getting Listed in Google News
Hour 24: Deciding How to Spend Your Millions
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