Search Engine Optimization For Dummies^®, 3rd Edition

by Peter Kent (Consultant )

• ISBN13: 9780470262702
• ISBN10: 0470262702
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-06-01
• Publisher: For Dummies

Summary

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy that's what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You'll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don't like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buckSearch Engine Optimization For Dummies, 3 rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!

Author Biography

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.

Table of Contents

Introduction

Search Engine Basics

Surveying the Search Engine Landscape

Your One-Hour Search Engine-Friendly Web Site Makeover

Planning Your Search Engine Strategy

Making Your Site Useful and Visible

Building Search Engine-Friendly Sites

Picking Powerful Keywords

Creating Pages That Search Engines Love

Avoiding Things That Search Engines Hate

Dirty Deeds, Done Dirt Cheap

Bulking Up Your Site - Competing with Content

Finding Traffic via Geo-Targeting

Adding Your Site to the Indexes and Directories

Getting Your Pages into the Search Engines

Submitting to the Directories

Buried Treasure - More Great Places to Submit Your Site

After You've Submitted Your Site

Using Link Popularity to Boost Your Position

Finding Sites to Link to Yours

Even More Great Places to Get Links

Using Shopping Directories and Retailers

Paying Per Click

The Part of Tens

Ten-Plus Ways to Stay Updated

Ten Myths and Mistakes

Ten-Plus Useful Things to Know

Staying Out of Copyright Jail

Index

Table of Contents provided by Publisher. All Rights Reserved.