Search Engine Optimization For Dummies^®

by Peter Kent (Consultant)

• ISBN13: 9780764573019
• ISBN10: 0764573012
• Format: eBook
• Copyright: 2004-04-01
• Publisher: For Dummies

Summary

Plan your strategy and use the right keywords Find out what search engines like and how to boost your ranking How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top. Discover how to Create search engine- friendly pages Choose powerful keywords Increase visibility Encourage other sites to link to yours Avoid penalties Use pay-per-click advertising productively

Author Biography

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e-business service provider

Table of Contents

Introduction.

Part I: Search Engine Basics.

Chapter 1: Surveying the Search Engine Landscape.

Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.

Chapter 3: Making Your Site Useful and Telling People about It.

Chapter 4: Picking Powerful Keywords.

Part II: Building Search-Engine-Friendly Sites.

Chapter 5: Creating Pages That Search Engines Love.

Chapter 6: Avoiding Things That Search Engines Hate.

Chapter 7: Dirty Deeds — Facing the Consequences.

Chapter 8: Bulking Up Your Site — Complete with Content.

Part III: Adding Your Site to the Indexes and Directories.

Chapter 9: Getting Your Pages into the Search Engines.

Chapter 10: Submitting to the Directories.

Chapter 11: Buried Treasure — More Great Places to Submit Your Site.

Part IV: After You’ve Submitted.

Chapter 12: Using Link Popularity to Boost Your Position.

Chapter 13: Finding Sites to Link to Yours.

Chapter 14: Using the Shopping Directories and Retailers.

Chapter 15: Pay Per Click — Overture, Google AdWords, and More.

Part V: The Part of Tens.

Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.

Chapter 17: Ten Myths and Mistakes.

Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.

Part VI: Appendix.

Appendix: Staying Out of Copyright Jail.

Index.