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9783540429944

More Advertising Worldwide

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  • ISBN13:

    9783540429944

  • ISBN10:

    3540429948

  • Format: Hardcover
  • Copyright: 2002-04-01
  • Publisher: Springer Verlag

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Supplemental Materials

What is included with this book?

Summary

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide".(Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries.

Table of Contents

Preface v
Multicultural Management Insights
1(18)
Jurgen Rothlauf
Advertising in Bulgaria
19(13)
Brad Thompson
Advertising in China
32(32)
Stella Lai Man So
Advertising in Greece
64(21)
Betty Tsakarestou
Internet Advertising in Greece
80(5)
George Frigkas
Advertising in Hong Kong
85(17)
Stella Lai Man So
Advertising in Hungary
102(14)
Tamas D. Szabo
Advertising in Ireland
116(19)
Tony Meenaghan
Advertising in Latvia
135(24)
Anda Batraga
Advertising in Malaysia
159(23)
Iskandar Abdullah
Advertising in Singapore
182(34)
May O. Lwin
Martin Lee
Advertising in South Korea
216(22)
Dae Ryun Chang
Advertising in Spain
238(32)
Cristina Etayo
Advertising in Switzerland
270(29)
Maurizio Vanetti
Ulrich Dimigen
Carlo Mondada
Advertising in the United Kingdom
299(27)
Paul O' Sullivan
Case Study: Barclaycard International
326(13)
Ron Boddy
The Authors 339

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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