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9781574101140

Strategic Planning for New & Emerging Businesses

by ; ;
  • ISBN13:

    9781574101140

  • ISBN10:

    1574101145

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1999-02-01
  • Publisher: Dearborn Trade Pub
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List Price: $35.00

Summary

Ideal for sharpening consulting skills for small and medium sized businesses! This new edition harnesses the strategic planning process. Now entrepreneurs, and consultants who advise them, can benefit from a straightforward text that shows and tells everything you need to know to develop a winning strategic plan.

Author Biography

Fred L. Fry is Professor of Management in the Business Management and Administration Department. He has taught a variety of courses, including Small Business and Entrepreneurship. Charles R. Stoner is the Robert A. McCord Professor of Executive Management Development. He has taught Organizational Behavior, Leadership, Management Theory, and Strategic Management. Laurence G. Weinzimmer is an Associate Professor of Management. He has taught Strategic Management, Business Policy, and Organizational Behavior.

Table of Contents

List of Figuresp. vii
Prefacep. ix
The Nature of Strategic Planningp. 1
The Need for Planningp. 3
Barriers to Planningp. 6
The Benefits of Strategic Planningp. 8
The Strategic Planning Processp. 11
The Strategic Planning Modelp. 14
The Consultant's Viewpointp. 18
Managing the Consulting Processp. 21
The Nature of Consultingp. 23
The Phases of the Consulting Processp. 25
Providing Direction for Growth and Changep. 35
A Focus on Growth and Changep. 36
Setting a Direction for Growth and Changep. 43
The Consultant's Viewpointp. 49
Environmental Analysis--General Environmentp. 53
The Value of Environmental Analysisp. 54
Proactive Managementp. 55
The Nature of Environmental Analysisp. 55
Analyzing the General Environmentp. 58
The Consultant's Viewpointp. 65
Environmental Analysis--Industry Environmentp. 69
Nature of the Industryp. 70
Industry Growth Ratep. 70
Competitive Rivalryp. 72
Characteristics of Customersp. 76
Suppliersp. 80
Performing an Environmental Analysisp. 81
The Consultant's Viewpointp. 84
Internal Analysisp. 91
Value of Internal Analysisp. 92
Elements of Internal Analysisp. 92
Financial Resource Analysisp. 97
Evaluating Marketing Resourcesp. 110
Evaluating Operational Resourcesp. 120
Evaluating Human Resourcesp. 123
The Consultant's Viewpointp. 126
Recognizing Distinctive Competencies and Competitive Weaknessesp. 129
Environmental Opportunities versus Relevant Business Opportunitiesp. 130
The Role of Distinctive Competenciesp. 131
Identifying and Developing Areas of Distinctive Competencep. 131
Relating Distinctive Competencies to Relevant Business Opportunitiesp. 137
Sustainable Competenciesp. 138
Distinctive Competencies and Strategic Planningp. 139
Competitive Weaknessesp. 141
The Consultant's Viewpointp. 142
Growth Strategies for New and Emerging Businessesp. 145
Focus Strategiesp. 147
Market Development Strategiesp. 148
Product Development Strategiesp. 154
Diversification Strategiesp. 155
Selecting an Appropriate Growth Strategyp. 157
The Consultant's Viewpointp. 159
Setting Goalsp. 161
Benefits of Specific Goalsp. 162
Characteristics of Good Goalsp. 162
How Are Goals Created?p. 164
Levels and Time Framesp. 165
The Goal Segmentation Processp. 169
Target Action Plansp. 170
The Consultant's Viewpointp. 175
Developing Unit Strategiesp. 179
Marketing Strategyp. 181
Operations Strategyp. 187
Human Resources Strategyp. 190
Financial Strategyp. 192
The Consultant's Viewpointp. 198
Writing the Planp. 201
Why Write the Plan?p. 202
The Strategic Plan Formatp. 202
Sharing the Planp. 212
The Consultant's Viewpointp. 213
A Final Commentp. 214
p. 217
Glossaryp. 225
Indexp. 233
Table of Contents provided by Syndetics. All Rights Reserved.

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