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9780875296555

When You Care Enough The Story of Hallmark Cards and Its Founder

by ; ;
  • ISBN13:

    9780875296555

  • ISBN10:

    0875296556

  • Edition: Reprint
  • Format: Hardcover
  • Copyright: 1993-02-01
  • Publisher: Hallmark Cards

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Supplemental Materials

What is included with this book?

Summary

The remarkable life story of the man who founded Hallmark Cards.

Table of Contents

Preface
Foreword
Introduction: The Hall in Hallmark
Growing Pains
The Gift of Povertyp. 3
Post Cards, Popcorn and Sweeping Compoundp. 13
Building a Business
The Kansas City Spiritp. 29
When You Get to the End of Your Ropep. 41
Moving Experiencesp. 51
Hits and Missesp. 65
Growing Up Togetherp. 83
The Crowning Gloryp. 99
Sentimental Attachments
Good Neighbors, Great Presidentsp. 119
More Than a Sunday Painterp. 129
The Art of Sentimentp. 149
Good Taste is Good Business
A Winning Sloganp. 165
"To Send the Very Best"p. 173
The Other World of Winston Churchillp. 185
The Vapors of Past Experiencep. 193
Epilogue/Appendices
The Pursuit of Excellence - 1979p. 203
Postscript - 1992p. 209
End Notesp. 211
Personal and Corporate Chronologyp. 213
Hallmark Hall of Famep. 218
Acknowledgmentsp. 227
Photo Credits/Permissionsp. 228
Indexp. 229
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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