Palace Product Descriptions, The Selected Archive

• 98%
• EVERY GOOD DESCRIPTION
• PALACE HAVE EVER DONE
• IN ONE ROWDY HARDBACK
• 2% SOME RUBBISH ONES ALSO

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

• TRENDSETTER
• DON'T THINK SO MATE
• YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
• WITH YOUR EYES CLOSED
• COVERED IN GLUE

Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.

At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.

Established in 2009, Palace Skateboards has grown from underground skate brand to global fashion label with its reputation for heavy-hitting collaborations and authentic, irreverent spirit. Palace has partnered with labels including Ralph Lauren, Stella Artois, Moschino, Arc'Teryx, Adidas, and Reebok, and has retail stores in LA, New York, London, and Tokyo.

Co-founder, Lev Tanju, is a writer, filmmaker, and author of the Palace product descriptions, whose inimitable style essentially tore up the copywriting rulebook

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.