Analysing International City Tourism

In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors’ first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the ‘how-to’ of realising these analytical ambitions and the appropriate learning-by-doing support.This follow-up text to the 1997 book, entitled ‘Analysing International City Tourism’ to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.

Josef A. Mazanec is a full professor and the head of the Institute for Tourism and Leisure Studies of the Vienna University of Economics and Business (WU). From 1997-2002 he functioned as the Vice-Rector for Research of the WU and in 1997-2000 he was the Speaker of the Joint Research Program on 'Adaptive Models and Systems in Economics and Management Science' (comprising research teams from the WU, the Vienna University of Technology, and the University of Vienna). His research interests are in hospitality and tourism management, explanatory models of consumer behaviour, strategic marketing, multivariate methods, decision-support systems, and management science applications to leisure and tourism. Karl W. Wber received his PhD from the Vienna University of Economics and Business (WU) where he was an associate professor at the Institute for Tourism and Leisure Studies for 19 years. In 2007, Karl became President of MODUL University Vienna. He is also a technical advisor to European Cities Marketing and the European Travel Commission. His main research activities are in the field of decision support systems, strategic marketing planning and evolutionary computation, particularly with applications in tourism management.