Secrets of Advertising to Gen Y Consumers

by Livingston, Aiden

• ISBN13: 9781770400344
• ISBN10: 1770400346
• Edition: 1st
• Format: Paperback
• Copyright: 2010-04-01
• Publisher: Self Counsel Pr

Summary

Traditional marketing is dead, and "Generation Y" killed it. Advertisers are finding it harder to reach consumers using traditional media such as radio, TV and newspapers.The problem is that the new generation of consumers has become immune to many of the tactics on which marketers have come to rely. The Secrets of Advertising to Gen Y Consumers explains the new and innovative ways to market products and services to the younger "Gen Y." It shows you how to leverage the Internet and social media, and how to become the type of company to which Gen Y will be loyal.In the coming years, Gen Y will replace the Baby Boomers as the largest purchasing force. Any company that doesn't learn to sell to this new generation on their terms will risk losing ground to new companies that adjust quickly.

Author Biography

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.