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This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes people to act. Topics include ways to create playful engagements during the moment; how to put people at ease through sense-making, reassurance, and clear communication; ways to grab attention through language, visuals, and emotions; and how to continue motivating long after the first encounter. The author goes further and shows examples of how these technique have been applied with great success. In addition, sprinkled throughout the text are interviews with influential Web and interactions designers.
Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.