The Self-Publishing Manual

by Poynter, Dan

• ISBN13: 9781568600734
• ISBN10: 1568600739
• Edition: 13th
• Format: Paperback
• Copyright: 2001-08-01
• Publisher: Para Pub

Summary

In this digital age, self-publishing is an attractive, viable option for many writers if they only knew where to start. Dan Poynter demystifies the publishing process, breaking it down into an approachable, step-by-step procedure that anyone with a little time and motivation can easily master. From tips for writing more efficiently to shipping the book out the door, this encyclopedic guide covers everything the author/publisher needs to know, including typesetting, layout, and printing; obtaining an ISBN; forming a publishing company; creating effective press kits; getting marketing and promotional advice; printing on demand, downloading books and e-books; getting the book in stores and catalogs; producing profitable spin-offs such as audio and videotapes, excerpts, and foreign-language editions; and much more.

Table of Contents

Your Publishing Options. Why You Should Consider Self-Publishing	p. 9
Writing Your Book. How to Generate Salable Material	p. 31
Starting Your Own Publishing Company	p. 77
Printing Your Book. The Printing Process, Design, Book Materials	p. 99
Announcing Your Book. Telling the World You Are an Author and a Publisher. Getting Listed	p. 137
What is Your Book Worth? Prices, Discounts, Terms, Collections and Returns	p. 157
Promoting Your Book. Making the Public Aware of Your Book Without Spending for Advertising	p. 185
Who Will Buy Your Book? Distribution Channels	p. 251
Advertising Your Book. Direct Mail, Print, Broadcast	p. 307
Fulfillment. Moving Your Book Out the Door	p. 351
Technology and Publishing. Electronic Books, On-Line Services, Fax-On-Demand and Computers	p. 387
Coping with Being Published or What Do I Do Now?	p. 395
Appendixx
Your Book's Calendar	p. 402
Resources	p. 409
Glossary	p. 444
Index	p. 454
Table of Contents provided by Blackwell. All Rights Reserved.