Sensory and Consumer Research in Food Product Design and Development

by Howard R. Moskowitz (Moskowitz Jacobs, Inc., White Plains, New York ); Jacqueline H. Beckley (The Understanding &; Insight Group, LLC, USA); Anna V. A. Resurreccion (University of Georgia at Griffin)

• ISBN13: 9780470792223
• ISBN10: 0470792221
• Format: eBook
• Copyright: 2010-01-01
• Publisher: Wiley-Blackwell

Summary

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Table of Contents

Preface

Emerging Corporate Knowledge Needs: How and Where Does Sensory Fit?

Making Use of Existing Knowledge and Increasing Its Business Value û the Forgotten Productivity Tool

Understanding Consumers' and Customers' Needs û the Growth Engine

InnovationÆs Friend: Integrated Market and Sensory Input for Food Product Design and Development

A Process to Bring Consumer Mind-Sets into a Corporation

Developing Relevant Product Concepts

High-Level Product Assessment

So What Can Sensory Do for Me (or for My Company)?

What Types of Tests Do Sensory Researchers Do? And ... Why Do They Do Them?

So What Are the Practical Considerations in Actually Running a Test? What Do I Need to Know? What Does the Rest of the Company Need to Know?

Evolving Sensory Research

Index

Table of Contents provided by Publisher. All Rights Reserved.