Share This! : How You Will Change the World with Social Networking

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 6/14/2010
  • Publisher: Ingram Pub Services

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The development of the social web--the set of digital tools that allow people to connect with one another and share their stories-offers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years. Change agents working to make the world a better place need not just to be on board with social media--we also need to drive and shape the conversation. Because whoeverrs"s story gets heard is in the driverrs"s seat. Share This! explains the importance of social media as a part of an overall ecosystem of tools for change, and examines how broader participation by marginalized voices can foster opportunity on both the individual and collective levels. Tech-savant Zandt devotes special attention to the challenges that women face, including concerns about privacy, security and reputation, and includes interviews with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka Economopoulos, and other social media experts who work within specific communities addressing race, class, and gender disparities. In a voice both authoritative and irreverent Zandt provides an accessible guide to what the social networking tools are, how woman and minorities can use them strategically, where on the web readers can directly experience their power, and why these technologies are so critical to transforming our daily lives.

Author Biography

Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She specializes in social media, and is an expert in women and technology. Zandt works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including the National Conference on Media Reform, Bioneers, America's Future Now (formerly "Take Back America,") Women Action & The Media, and provides beginner and advanced workshops both online and in person. In January 2009, Deanna was chosen as a fellow for the Progressive Women's Voices program at the Women's Media Center. She also serves as a technology advisor to a number of organizations, including Feministing, The Girls & Boys Projects and Women Action & The Media.

Table of Contents

Prefacep. ix
The Power of Sharingp. 1
Welcome to the Future, or, The Birth of Sharingp. 2
Sharing for the Rest of Usp. 4
How the Magic Happensp. 6
Freedom of Information Act(ion)p. 9
How Connectors Feed the Magic of Sharingp. 12
Onward, Young Sharerp. 14
Are We There Yet?p. 15
Why the Aggregation of Influence Is a Bad Thingp. 16
A Brief State of the Internet Unionp. 17
The Dangers of Replicating Bias and Exclusion Onlinep. 21
Won't Mobile Fix Everything?p. 26
Change, Not Band-Aidsp. 28
We Are What You Sharep. 29
Trading in Karmap. 29
On the Internet, Everybody Knows You're a Dogp. 35
Your Life Makes Historyp. 39
Diving Inp. 43
How Sharing Inspires Social Changep. 46
Authenticity, the Great Equalizerp. 50
Know Your Network, Know Yourselfp. 51
Trust Everyonep. 55
The Anatomy of Organic Authorityp. 56
Institutional Authority on the Hot Seatp. 57
Size Doesn't Matter-Relationships Dop. 59
Avoiding the Newest Numbers Trapp. 62
An Abundance of Attentionp. 65
Information Wildfiresp. 68
I'm Not Dead Yet: Stopping Info Misflowp. 69
When Twittering Goes Awryp. 71
Lessons of Iran's Aftermathp. 73
Your Networks Save the Dayp. 75
Your Network's Role in Building and Managing Your Authority-Sanelyp. 78
Playing by New Rulesp. 80
Sharing Is Daringp. 81
Free-For-All Organizing, and the Secret Tyrants We All Axep. 81
How to Be a Useful Agent of Changep. 87
Lions and Tigers and Bears! Oh, My(Space)! The Fears People Havep. 89
The Monsters Under the Bedp. 91
The Benefits Far Outweigh the Hard Partsp. 100
Conclusion: What the Future Holdsp. 103
Yeah, But...p. 107
Tips for Individualsp. 115
Tactics for Organizationsp. 127
Crowdfunding Share This!p. 143
Notes & Treatsp. 149
Acknowledgmentsp. 163
Indexp. 167
About the Authorp. 173
Table of Contents provided by Ingram. All Rights Reserved.

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