SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK)

by Keller, Gary; Jenks, Dave; Papasan, Jay

• ISBN13: 9780071605267
• ISBN10: 0071605266
• Edition: 1st
• Format: Paperback
• Copyright: 2008-09-02
• Publisher: McGraw Hill

Summary

NEW YORK TIMESBESTSELLERWALL STREET JOURNALBUSINESS BESTSELLERUSA TODAYMONEY BESTSELLER"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author,Cracking the Millionaire Code, The One Minute Millionaire,andCash in a Flash.Author,Richest Kids in America"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of theNew York TimesbestsellersNothing Down, Creating Wealth, Multiple Streams of IncomeandThe One Minute Millionaire."Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book read it today." --Stefan Swanepoel, author ofSwanepoel TRENDS Report, 2006-2009"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book,Shift-- it's the lifesaver you need today to thrive tomorrow.Shiftis rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross,Inman NewsThe Millionaire Real Estate Series More than 1,000,000 copies sold!SHIFTShappen...Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!SHIFTexplores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing

Author Biography

Gary Keller launched his sales career and later Keller Williams Realty International during two of the worst downturns in the recent history of the real estate market. With SHIFT, Gary and coauthors Dave Jenks and Jay Papasan deliver an authoritative resource for surviving and thriving in a shifted real estate market and the latest book in the bestselling Millionaire Real Estate Series.

Table of Contents

Introduction	p. 1
The Market Shifts
Shifts Happen	p. 7
The Law of Equilibrium	p. 13
You Shift
Twelve Tactics for Tough Times	p. 21
Get Real, Get Right - Mindset and Action	p. 23
Re-Margin Your Business - Expense Management	p. 29
Do More with Less - Leverage	p. 37
Find the Motivated - Lead Generation	p. 49
Get to the Table - Lead Conversion	p. 83
Catch People in Your Web - Internet Lead Conversion	p. 109
Price Ahead of the Market - Seller Pricing Strategies	p. 135
Stand Out from the Competition - Seller Staging Strategies	p. 157
Create Urgency - Overcoming Buyer Reluctance	p. 167
Expand the Options - Creative Financing	p. 197
Master the Market of the Moment - Short Sales, Foreclosures, and REOs	p. 223
Bulletproof the Transaction - Issues and Solutions	p. 241
The Gift of Shift	p. 271
Appendix	p. 284
Index	p. 286
Table of Contents provided by Ingram. All Rights Reserved.