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Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy,9781426630507
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Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy

by
Edition:
4th
ISBN13:

9781426630507

ISBN10:
1426630506
Format:
Paperback
Pub. Date:
6/2/2008
Publisher(s):
Cengage Learning
List Price: $178.95
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Summary

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

Table of Contents

1. An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior. 2. Problem Recognition and Information Search. 3. Alternative Evaluation and Choice. 4. Consumption and Post-Purchase Behavior. 5. Symbolic Consumption, Self-Image, and Personality. 6. Personal Values, Lifestyles, Psychographics, and Relationships. 7. Memory, Learning, Perception, and Cognition. 8. Motivation, Emotion, Mood, and Involvement. 9. Beliefs, Affect, Attitude, and Intention. 10. Communication and Persuasion. 11. Cultural Influences: Perspectives. 12. Cultural Influences: Generalizations and Cross-Cultural Perspectives. 13. Subcultural Influences. 14. Social Class and Reference Group Influences. 15. Household and Family Influences. 16. Public Policy and Consumer Advocacy. 17. Consumer Behavior and Society. 18. Organizational Buying and Diffusion of Innovation. 19. Conducting Research.


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