The Small Business Bible: Everything You Need To Know To Succeed In Your Small Business

by Steven D. Strauss

• ISBN13: 9780471684312
• ISBN10: 0471684317
• Format: Paperback
• Copyright: 2004-12-01
• Publisher: WILEY

Summary

Whether youre a novice entrepreneur or a seasoned pro,The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesnt-giving them scores of tips, hints, insider information, and secrets of success-its also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, youll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.

Author Biography

STEVEN D. STRAUSS is a lawyer, business columnist, popular speaker, and one of the world's leading small business experts. His syndicated column, "Ask the Expert," appears weekly on USATODAY.com and is one of the most widely syndicated small business columns in the world. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor's Business Daily, and the Los Angeles Times.
If you would like Steve to speak to your group, or to sign up for his free newsletter, Small Business Success Secrets, or to otherwise contact him, visit MrAllBiz.com.

Table of Contents

I: GENESIS.

1. In The Beginning.

2. Choosing the Right Business.

3. Buying an Existing Business.

4. Understanding Your Potential Market.

5. Calculating Your Startup Costs.

6. Write a Winning Business Plan.

7. Structuring Your Business.

8. The Money Hunt.

II: OPENING UP SHOP.

9. Location, Location, Location.

10. Branding 101.

11. Inventory.

12. Successful Pricing Strategies.

13. Small Business Technology.

14. Small Business Software.

III: MONEY.

15. Accounting Ease.

16. Making a Profit.

17. Getting and Extending Credit.

18. Insurance.

19. Get a Handle on Taxes.

20. Legal-Ease I.

21. Legal Ease II.

IV: GROWING YOUR BUSINESS.

22. Advertising Strategies.

23. Marketing Muscle.

24. Your Web Presence.

25. Exodus.

V: DEALING WITH PEOPLE.

26. Hiring and Firing.

27. Employee Benefits Demystified.

28. Training and Motivating Your Staff.

29. Extraordinary Sales and Exemplary Customer Service.

VI: FRANCHISES.

30. Selecting the Right Franchise.

31. Franchise Success Secrets.

VII: HOME-BASED BUSINESSES.

32. The Home Based Business.

33. Successful Home-Based Businesses Strategies.

VIII: BUSINESS ON A SHOESTRING.

34. The Shoestring Entrepreneur.

35. Marketing on a Shoestring.

IV: SMALL BUSINESS SUCCESS STRATEGIES.

36. Small Business Success Secrets.

37. The Visionary Small Business.

Appendecies.

Appendix A: Sample Business Plan.