Small Business For Dummies^®, 3rd Edition

by Eric Tyson; Jim Schell (Bend, Oregon )

• ISBN13: 9780470370155
• ISBN10: 0470370157
• Format: eBook
• Copyright: 2008-05-01
• Publisher: For Dummies

Summary

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growingYou have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Table of Contents

Introduction.

Becoming an Entrepreneur.

Is Small Business for You?

Laying Your Personal Financial Foundation

Finding Your Niche

Crafting Your Plans

Financing, Ownership, and Organizational Decisions

Buying an Existing Business.

Exploring Buying a Business

Finding the Right Business to Buy

Evaluating a Business to Buy

Negotiating Terms and Sealing the Deal

Running a Successful Small Business.

Owners as Jack-of-All-Trades

Marketing: Product, Pricing, Distribution, Promotion, and Sales

Keeping Your Customers Loyal

Managing Profitability and Cash

Learning from OthersÆ Experiences

Keeping Your Business in Business.

Finding and Keeping Superstar Employees

Providing Employee Benefits

Handling Regulatory and Legal Issues

Mastering Small-Business Taxes

Cultivating a Growing Business

The Part of Tens.

Ten Tips for Home-Based Businesses

Ten Smart Ways to Harness Technology

Ten Tips for Managing Your Growing Business

Index.

Table of Contents provided by Publisher. All Rights Reserved.