Small Business An Entrepreneur’s Business Plan

by Ryan, J. D.; Hiduke, Gail

• ISBN13: 9780324591026
• ISBN10: 0324591020
• Edition: 8th
• Format: Paperback
• Copyright: 2008-10-08
• Publisher: South-Western College Pub

Summary

Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E, you'll find the timely advice, powerful skills, and effective plans you need for success.

Table of Contents

Your Great Adventure

Spotting Trends and Opportunities

Opportunity Selection

Profiling Your Target Customer

Reading and Beating the Competition

Marketing Promotions Overview

Location, Location, Location

Start-Up Concerns and Financial Projections

Shaking the Money Tree

Legal Issues

Build, Maintain, and Thrive with a Winning Team

Protecting Your "Baby" and Yourself

Buying a Business

Investigating Franchises and Franchising

Pull Your Plan Togeth

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