9780324591026

Small Business An Entrepreneurís Business Plan

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  • ISBN13:

    9780324591026

  • ISBN10:

    0324591020

  • Edition: 8th
  • Format: Paperback
  • Copyright: 10/8/2008
  • Publisher: South-Western College Pub
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List Price: $241.95

Summary

Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E, you'll find the timely advice, powerful skills, and effective plans you need for success.

Table of Contents

Your Great Adventure
Spotting Trends and Opportunities
Opportunity Selection
Profiling Your Target Customer
Reading and Beating the Competition
Marketing Promotions Overview
Location, Location, Location
Start-Up Concerns and Financial Projections
Shaking the Money Tree
Legal Issues
Build, Maintain, and Thrive with a Winning Team
Protecting Your "Baby" and Yourself
Buying a Business
Investigating Franchises and Franchising
Pull Your Plan Togeth
Table of Contents provided by Publisher. All Rights Reserved.

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