The Small Business Handbook

by Burstiner, Irving

• ISBN13: 9780671766795
• ISBN10: 0671766791
• Format: Paperback
• Copyright: 1992-04-01
• Publisher: Prentice Hall Direct

Summary

"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.

Table of Contents

Foreword
Preface
What It Takes to Succeed in Your Own Business	p. 3
How to Choose the Right Business for You	p. 14
Customer Targeting: How to Optimize Your Chances for Success	p. 31
How to Join the Business Community	p. 42
How to Estimate Your Financial Needs	p. 74
Finding the Right Location	p. 90
Business Administration: An Introduction	p. 109
The Management of Human Resources	p. 124
Production: Processes and Operations Management	p. 155
Marketing and Product/Service Management	p. 171
The Management of Prices	p. 186
Promotion Management	p. 198
Advertising	p. 204
Personal Selling	p. 211
Sales Promotion	p. 220
Distribution Management	p. 225
Marketing Research	p. 233
Computerizing Your Business Operation	p. 246
Managing the Company's Finances	p. 253
How to Protect Your Business	p. 272
Aspects of Law and Taxation for the Small Firm	p. 285
Improving Results in Your Manufacturing Plant	p. 301
Improving Results in Your Wholesale Business	p. 312
Improving Results in Your Retail Store	p. 323
Improving Results in Your Service Business	p. 343
Growth and Continuity	p. 353
Quizzes for Self-Analysis	p. 363
Sample Federal Income-Tax Returns	p. 371
Index	p. 387
Table of Contents provided by Blackwell. All Rights Reserved.