Smart Networking: Attract a Following In Person and Online

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-11-11
  • Publisher: McGraw-Hill Education
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New Contacts, Greater Success, and Bigger BusinessThe key to unlimited opportunities for your business starts withSmart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.Packed with powerful strategies tested by years of experience, as well as real-life stories from the field,Smart Networkingdescribes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to: Identify the gaps in your network and develop a plan to fill them Tap into existing contacts and master the art of the ask Increase visibility through speaking, e-zine publishing, and blogs Expand your reach with social networking tools Develop a winning mindset to guide all your networking activities

Author Biography

Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.


Table of Contents

Forewordp. ix
Acknowledgmentsp. xi
Introductionp. 1
Connecting with One's Self: Mastering the Inner Game of Networking
Leave Your Resistance at the Door: Letting Go of Beliefs That Sabotage Your Progressp. 11
Gain a New Perspective: Fresh Insights That Can Change Your Point of Viewp. 21
Be Found, be Personable, be Credible: Getting the Help You Need because of the Person You Arep. 33
Connecting One-to-One: Strengthening Your Core Skills and Relationships
Wind Up for the Pitch: Presenting Yourself with Clarity and Convictionp. 45
Reconnect with Raving Fans: Lining Up Support from Your Strongest Supportersp. 63
Cultivate New Alliances: Building Bridges to New Connectionsp. 71
Matter to the People Who Matter to You: Seizing Opportunities to Create Value and Help Others Succeedp. 83
Perfect the Art of the Ask: Getting Help Is Inevitable When You Ask in the Right Wayp. 97
Connecting One-to-Many: Opening Doors to Unlimited Opportunities
Head for the Limelight: Raising Your Profile to Stand Out from the Crowdp. 109
Blog for Business: Conversing around Content and Showcasing Your Expertisep. 120
Publish Your Perspectives: Staying Top of Mind and in Circulation with E-zinesp. 134
Leverage Online Communities: Extending Your Reach with Social Networkingp. 146
Connecting One, Two, Three: Taking Action with Your Own Smart Networking Plan
Ready, Set, Action: A One-Page Plan That Works for Youp. 165
Conclusion: Closing Thoughts: Final Lessons and One Last Challengep. 178
Bibliographyp. 181
Indexp. 183
Table of Contents provided by Ingram. All Rights Reserved.

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