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SOC3 is a refreshingly new type of text for your introductory sociology course! Developed through a proven "student-tested, faculty-approved" approach and with input from focus groups, surveys, and conversations with students and instructors, SOC3 is exactly what students like you want and need in a text. Its engaging magazine-style layout, high-interest and comprehensive content, current examples, and personal tone make it appealing, while a brief, affordable format is sure to please everyone. Additionally, a full suite of online learning aids--including downloadable flashcards and interactive quizzing--allows you to study and learn on your terms.