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The Social Media Bible Tactics, Tools, and Strategies for Business Success



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This is the 3rd edition with a publication date of 5/8/2012.

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The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including, A detailed update to the 120+ companies outlined in the guide portion of the book A complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+ Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer Technology changes and additions like the iPad, Apps, Foursquare, and other geo-targeted networks Mobile marketing and how it is increasing as an accelerated pace Throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.

Author Biography

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

Table of Contents



PART I Tactics and Tools

CHAPTER 1 What Is Social Media? 3

CHAPTER 2 Say Hello to Social Networking 25

CHAPTER 3 It’s Not Your Father’s E-Mail 61

CHAPTER 4 The World of Web Pages 85

CHAPTER 5 The Internet Forum 117

CHAPTER 6 The Ubiquitous Blog 141

CHAPTER 7 The Wisdom of the Wiki 167

CHAPTER 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187

CHAPTER 9 Talking about the Podcast (Audio Create) 207

CHAPTER 10 Got Audio? (Audio Sharing) 233

CHAPTER 11 Watch Out for Vlogs (Video Create) 253

CHAPTER 12 Got Video? (Video Sharing) 273

CHAPTER 13 Thumbs Up for Microblogging 289

CHAPTER 14 Live from Anywhere—It’s Livecasting 317

CHAPTER 15 Virtual Worlds—Real Impact 339

CHAPTER 16 Gaming the System: Virtual Gaming 371

CHAPTER 17 RSS—Really Simple Syndication Made Simple 397

CHAPTER 18 Spotlight on Search (Search Engine Optimization) 411

CHAPTER 19 Marketing Yourself (Search Engine Marketing) 441

CHAPTER 20 The Formidable Fourth Screen (Mobile) 457

CHAPTER 21 Let the Conversation Begin (Interpersonal) 487

PART II Strategy: The Five Steps to Social Media Success

CHAPTER 22 Analyze Your Existing Media 539

CHAPTER 23 The Social Media Trinity 551

CHAPTER 24 Integrate Strategies 565

CHAPTER 25 Identify Resources 577

CHAPTER 26 Implement and Measurement 589


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