9780132551793

Social Media Marketing

by ;
  • ISBN13:

    9780132551793

  • ISBN10:

    0132551799

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/17/2012
  • Publisher: Prentice Hall
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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.

Table of Contents

Section I: Foundations of Social Media Marketing

Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II:  The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

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