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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.
Table of Contents
Section I: Foundations of Social Media Marketing
Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics