9780596806606

The Social Media Marketing Book

by
  • ISBN13:

    9780596806606

  • ISBN10:

    0596806604

  • Format: Paperback
  • Copyright: 11/18/2009
  • Publisher: Oreilly & Associates Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This easy-to-understand guide provides a thorough introduction to social networking sites, including Twitter, Facebook, and LinkedIn. "The Social Media Marketing Book" can change anyone from a social media newbie into a knowledgeable and discriminating user.

Author Biography

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. He currently works as an inbound marketing manager at HubSpot.

Table of Contents

Introduction
Blogging
Twitter and Microblogging
Social Networking
Media Sharing
Social News and Bookmarking
Ratings and Reviews
Forums
Virtual Worlds
Strategy, Tactics, and Practice
Measurement
Acknowledgments
Colophon
Table of Contents provided by Publisher. All Rights Reserved.

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