Social Media Marketing eLearning Kit For Dummies

by Khare, Phyllis

• ISBN13: 9781118034705
• ISBN10: 1118034708
• Edition: CD
• Format: Paperback
• Copyright: 2012-03-13
• Publisher: For Dummies

Summary

The Social Media Marketing eLearning Kit For Dummies BOOK: Descriptive learning goals that clearly define chapter content and help learners determine whether the coverage matches the instruction they are seeking. Directed, but flexible, learning paths that readers can use to customize their learning experience. Readers can follow each chapter section, perform each chapter exercise, and take full advantage of the integrated CD material to receive a linear, multimedia learning experience. Or, readers can use the tried and tested Dummies Way to knowledge-by skipping around, selecting material, and pacing themselves to satisfy their learning goals. Clear, convenient navigation that enables learners to easily follow a linear learning path or jump to selected material from the book chapter, on the CD, or online. Tutorial pedagogy and multimedia tools that give learners hands-on involvement and learn by doing. Assessment mechanisms, including chapter summaries that offer additional practice exercises, concise descriptions of key concepts, and definitions of essential terms. The Social Media Marketing eLearning Kit For Dummies CD: Integrated audio and video instruction and transcripts, including screencasts, illustrations, animations, and video, as well as transcripts of all CD material. Interactivity offers immediate reinforcement of applied learning. Progress tracking that gives learners the capability to track which lessons/exercises they’ve completed. The Social Media Marketing eLearning Kit For Dummies KIT: An integrated learning experience with the book and CD teaming up to deliver a directed, but flexible eLearning system. A sense of community that comes from access to additional course material online, access to a variety of online courses available for other subjects, and interaction with a learning community or forum where they can share learning experiences.

Author Biography

Phyllis Khare is the Social Media strategist and a regular columnist for iPhone Life magazine. She is a dynamic speaker and trainer, and has been a featured guest on Social Media Examiner, eMarketingVids, and Social Media Manners Twitter Events. She is coauthor of Facebook Marketing All-in-One For Dummies.

Table of Contents

Introduction 1

Lesson 1: Getting Started with Social Media Marketing 7

Lesson 2: Creating Your Strategic Marketing and Management Plan 35

Lesson 3: Social Media Marketing on Twitter 67

Lesson 4: Social Media Marketing on Facebook 109

Lesson 5: Social Media Marketing on LinkedIn 141

Lesson 6: Social Media Marketing on YouTube 179

Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223

Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247

About the CD 271

Index 275

End-User License Agreement 291