Social Media Playbook for Business : Reaching Your Online Community with Twitter, Facebook, Linkedin, and More

by Funk, Tom

• ISBN13: 9780313386268
• ISBN10: 0313386269
• Format: Hardcover
• Copyright: 2011-02-02
• Publisher: Greenwood Pub Group

Summary

ocial media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's most enthusiastic fans ¿ or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Table of Contents

Acknowledgments	p. ix
Introduction	p. 1
Getting Started-The Strategy	p. 15
Getting Started-The Platforms	p. 53
Taking It to the Next Level	p. 85
Success Stories	p. 129
Fails and Fiascos	p. 163
The Future	p. 191
Conclusion	p. 221
Glossary of Social Terms and Technologies	p. 229
Social Media Reading and Resource List	p. 239
Notes	p. 249
Index	p. 257
Table of Contents provided by Ingram. All Rights Reserved.