Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | p. viii |
Introduction When Social Media Meets PR, Communication Unites with Technology | p. 1 |
PR Practice #1: The PR Policymaker | p. 8 |
New Practice #2: The Internal Collaboration Generator | p. 23 |
New Practice #3: The PR Technology Tester | p. 37 |
New Practice #4: The Communications (COMMS) Organizer | p. 54 |
New Practice #5: The Pre-Crisis Doctor | p. 71 |
New Practice #6: The Relationship Analyzer | p. 87 |
New Practice #7: The Reputation Task Force Member | p. 103 |
New Practice #8: The Master of the Metrics | p. 118 |
Using Your New PR Practices to Become an Influencer and Change Agent | p. 134 |
The Future of PR and Social Media | p. 146 |
The Social Media Strategy Wheel | p. 157 |
Index | p. 160 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.