Spalding's World Tour The Epic Adventure that Took Baseball Around the Globe - And Made it America's Game

by Lamster, Mark

• ISBN13: 9781586484330
• ISBN10: 1586484338
• Format: Paperback
• Copyright: 2007-06-05
• Publisher: PublicAffairs

Summary

In October of 1888, Albert Goodwill Spaldingbaseball star, sporting-goods magnate, promotional genius, serial fabulistdeparted Chicago on a trip that would take him and two baseball teams on a journey clear around the globe. Their mission, closely followed in the American and international press, had two (secret) goals: to fix the game in the American consciousness as the purest expression of the national spirit, and to seed markets for Spalding's products near and far. In the process, these first cultural ambassadors played before kings and queens, visited the Coliseumand the Eiffel Tower, and took pot shots with their baseballs at the great Sphinx in Egypt. This expedition to lands both exotic and familiar is chronicled with dash and wit in Mark Lamster'sSpalding's World Tour, a book filled with larger-than-life characters often competing harder for love and money off the baseball diamond than for runs on it. Getting themselves into scrapes and narrowly escaping international incident all around the globe, these innocents abroad gave the world an early peek at the American century just around the corner. For anyone interested in the history of the gameor the history of brand marketingSpalding's World Tourhits the sweet spot.

Author Biography

Mark Lamster is senior acquisitions editor at Princeton Architectural Press in New York. His writing on baseball, history, design, and architecture has appeared in numerous publications, including the New York Times, the New York Times Book Review, Metropolis, I.D., and Architecture. Lamster lives in New York City and is an active member of the Society of American Baseball Research.