Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | p. ix |
Preface | p. xi |
Acknowledgments | p. xxvii |
Theory of Event Leadership | |
Welcome to Event Leadership | p. 3 |
Models of Global Event Leadership | p. 37 |
Event Administration | |
Developing and Implementing the Event Plan | p. 71 |
Event Leadership through Human Resource and Time Management | p. 117 |
Financial Administration | p. 143 |
Event Coordination | |
Managing Vendor Contracts | p. 171 |
On-Site Event Production | p. 207 |
Event Marketing | |
Advertising, Pubic Relations, Promotions, and Sponsorship | p. 261 |
Online and Computer-Generated Media | p. 295 |
Legal, Ethical, and Risk Management | |
Risk Management: Legal and Financial Safeguards | p. 307 |
Inclusivity, Morality, Law, and Ethics in Event Leadership | p. 333 |
Technology for Professional Development | |
Technology for Modern Event Leadership | p. 355 |
Career Development, Advancement, and Sustainable Success | p. 367 |
Best Practices in Event Leadership | p. 393 |
Case Studies in Twenty-First-Century Event Leadership | p. 401 |
Appendices | |
References | p. 417 |
Organizations and Resources | p. 430 |
Internet Sites | p. 441 |
Periodicals | p. 451 |
APEX Resources | p. 454 |
Directories | p. 456 |
Audio and Video Resources | p. 460 |
Software | p. 462 |
Sample Client Agreement | p. 464 |
Sample Vendor Agreement | p. 467 |
Sample Insurance Certificate | p. 470 |
Sample Catering Menu | p. 472 |
Sample Incident Report | p. 474 |
Sample Purchase Order | p. 477 |
Sample Event Evaluations | p. 479 |
Sample Event Survey | p. 484 |
International Special Events Society Principles of Professional Conduct and Ethics | p. 487 |
Index | p. 489 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.