Acknowledgements | iv | ||
1 Speeches still matter... | 1 | (8) | |
2 What makes a good speech and how to build one | 9 | (32) | |
3 Words | 41 | (29) | |
4 Special occasions | 70 | (33) | |
5 Hearts and minds | 103 | (17) | |
6 Research | 120 | (9) | |
7 The speechwriter and the client | 129 | (17) | |
8 Giving and receiving a speech | 146 | (31) | |
Frequently asked questions about speeches | 177 | (2) | |
Notes | 179 | (6) | |
Index | 185 |
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