9780470450321

Start with the Answer : And Other Wisdom for Aspiring Leaders

by
  • ISBN13:

    9780470450321

  • ISBN10:

    0470450320

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-04-27
  • Publisher: Wiley
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Summary

The Chairman of Saatchi & Saatchi offers timeless wisdom on great business leadershipStart with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders. The book presents and explores the eight dimensions of business lifepreparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style. All successful business leaders must master these essentials in order to succeed in the fundamental challenges of business. This book will explain how to do that, and is the road map that today's lost business culture sorely needs. Based on his experience as a leader in a number of industries, Seelert presents both the philosophy and the nuts-and-bolts of a successful and happy career.Bob Seelert (New Canaan, CT) is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A Harvard Business School graduate, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on Boards of Directors of companies in the United States, the United Kingdom, and France.

Author Biography

Bob Seelert is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A graduate of Harvard College and Harvard Business School, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on boards of directors of companies in the United States, the United Kingdom, and France. He lives in New Canaan, Connecticut.

Table of Contents

Introductionp. xi
Preparing for a Career in Business
Go with Your Gutp. 3
Choosing the Right Pathp. 5
What I Learned at Harvardp. 7
Expect the Unexpectedp. 9
Managing Your Career
How to Choose a Careerp. 13
The Interviewp. 15
Your Clothes Are Talking about Youp. 17
Sales Fundamentalsp. 19
Every Memo Is an Ad about Youp. 23
Get to Know Yourself Betterp. 25
I'm an ENTJ, What Are You?p. 29
You Learn More from Failure than from Successp. 31
How to Become a Senior Executivep. 33
The Importance of a Great Executive Assistantp. 35
You'll Need to "Work Your Ass Off"p. 39
Stay in Touch with Recruitersp. 41
Planning and Other Essentials of Business Strategy
Start with the Answerp. 47
How to Do Strategic Planningp. 49
Ten Rules for Leading the Turnaround of a Declining Businessp. 51
Quick! You've Got 100 Days to Actp. 55
Establishing Objectives, Strategies, and Plansp. 57
Tape the Strategy to Your Foreheadp. 59
Perfecting 100 Day Plansp. 61
What Does It Take to Get to the Top?p. 63
Don't Ask, "What's Wrong?" Ask, "What's Right?"p. 65
Sometimes You Have to Blow Up the Old and Start Anewp. 67
"Don't Get Fat-Headed by Winning"p. 69
Choose Your Partners with Carep. 71
The Acquirer Has Rightsp. 73
Selecting the Right Formula for a Joint Venturep. 75
Centralization and Decentralization Do Not Mixp. 77
What's Your Inspirational Dream?p. 81
Heaven and Hell in Europep. 83
Business Operations: Looking Beyond the Obvious
Luck Is What Happens When Preparation Meets Opportunityp. 87
The Scarcest Resource of Allp. 89
Generating Great Ideasp. 91
Cultivating Big Ideasp. 93
The Importance of Excellence in Executionp. 95
Cutting the Tail Off the Dogp. 97
The Importance of Being First to Marketp. 99
"Three Yards and a Cloud of Dust"p. 101
One-Third of Consumers Do Two-Thirds of the Consumingp. 103
Ninety-Five Percent of Winning Is Anticipationp. 105
How to Defend Against a Competitor's Attackp. 107
And/And Beats Either/Orp. 109
Layoffs Are Hardp. 111
What Separates a Great Ad from a Good Ad?p. 113
Secrets to Client Successp. 115
"Who's Got the 'R'?"p. 119
Finance and Economics, or Dollars and Sense
The Importance of Market Share Ratiosp. 123
Breaking the Law of Diminishing Returnsp. 125
How to Do Annual Planningp. 129
Don't Get Outfoxed by Low-Ballersp. 131
Delivering Budgets in a Client Organizationp. 133
Achieving Budgets in an Advertising Agencyp. 135
"If I Knew What the Price of Green Coffee Was Going to Be Tomorrow, I Wouldn't Be working Here"p. 137
There Are Three C's in Pricingp. 139
Adam Smith on Pricingp. 141
Lessons in Leadership
What Is Leadership?p. 145
Chairmen and Chief Executivesp. 149
The Art and Science of Selecting the Chief Executive Officerp. 151
Evaluating High Performersp. 155
Evaluating the Chief Executive Officerp. 157
What Winners Learn from Losingp. 161
Occupy the High Groundp. 163
You Get What You Expectp. 165
"Don't Tell, Ask"p. 167
To Try and to Succeedp. 169
Delegation: The Art of Letting Go and Holding Onp. 171
How Leaders Should Be Involved in Decision Makingp. 173
Go Home and Sleep Like a Babyp. 175
Sometimes You Have to Fire Peoplep. 177
Left-Brained Management of Right-Brained Peoplep. 179
The Chief Executive Officer's Obligationp. 181
Building Culture Through Communications
One Team, One Dreamp. 185
"Breakfast with Bob"p. 187
Ability + Chemistry = Teamp. 191
Nothing Is Impossiblep. 193
Passionate, Competitive, Restlessp. 195
Be Relentless, Be Relentlessp. 197
I Can't Say Too Much about Communicationsp. 199
"K-R Live"p. 201
Repeating a Good Thing Is a Good Thingp. 203
Coin Your Own "OHCCIMR"p. 205
Personal Style and Spirit
Driving a Ford Fiestap. 209
To Improve Your Performance at Work, Go Homep. 211
Staying Calm, Cool, and Collectedp. 213
A Formula for Successp. 215
Listen to Your Barberp. 217
Two Words You Should Avoidp. 219
Have Fun While You Workp. 221
Foster a Foreign Language, It Makes You Less Foreignp. 223
"Plus ca Change, Plus c'est la Meme Chose"p. 225
Be True to Yourselfp. 227
Acknowledgmentsp. 229
Indexp. 231
Table of Contents provided by Ingram. All Rights Reserved.

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