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more like a reference textbook that covers all aspects of starting a business from getting an idea to planning, to funding, to actually running it. So you could jump to the section that
is relevant to your situation.
I also liked the resource list at the end, as well as the other check lists, sample forms, and
“Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.”- Robert K. Kiyosaki, Author of Rich Dad Poor Dad
Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business.
This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.
-Pin point your target market
-Uncover creative financing for startup and growth
-Use online resources to streamline your business plan
-Learn the secrets of successful marketing
-Discover digital and social media tools and how to use them
-Take advantage of hundreds of resources
-Receive vital forms, worksheets and checklists
The checklists in Starting Your Own Business are helpful, raising questions and suggesting ways to answer them that most neophytes wouldn't think of asking. The sections on electronic gadgets, how to use the internet & social marketing are of interest to any small business owner.
From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, WomenEntrepreneur.com, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Table of Contents
|On Your Mark...|
|Taking the Plunge: Get Ready to Be an Entrepreneur||p. 9|
|Good Idea!: How To Get an Idea for Your Business||p. 19|
|Good Timing: Should You Launch Your Business Part or Full Time?||p. 31|
|Build It Or Buy It?: Starting a Business vs. Buying One||p. 39|
|Choose Your Target: Defining Your Market||p. 73|
|If You Build It, Will They Come?: Conducting Market Research||p. 89|
|The Name Game: Naming Your Business||p. 115|
|Make It Legal: Choosing a Business Structure||p. 125|
|Plan of Attack: Creating a Winning Business Plan||p. 143|
|Call in the Pros: Hiring a Lawyer and an Accountant||p. 155|
|All in the Family: Financing Starts with Yourself and Friends and Relatives||p. 177|
|Nothing Ventured, Nothing Gained: How To Find and Attract Investors||p. 193|
|Looking for Loans: The Ins and Outs of Debt Financing||p. 203|
|Fed Funds: How To Get Government Loans||p. 221|
|What's Your Deal?: Negotiating Successfully||p. 239|
|Site Seeking: Choosing a Location for Your Business||p. 249|
|Looking Good: Creating a Professional Image||p. 271|
|Stock Answers: The Lowdown on Inventory||p. 283|
|It's in the Mail: Setting Up Mailing Systems||p. 303|
|Charging Ahead: Offering Your Customers Credit||p. 315|
|Cover Your Assets: Getting Business Insurance||p. 335|
|Staff Smarts: Hiring Employees||p. 353|
|Perk Up: Setting Employee Policies and Benefits||p. 385|
|Buyer's Guide: Business Equipment Basics||p. 415|
|Business 24/7: Using Technology to Boost Your Productivity||p. 429|
|Net Works: Building Your Company Website||p. 447|
|Keep In Touch: Using Technology to Stay Connected||p. 463|
|Brand Aid: Building a Brand||p. 485|
|Marketing Genius: Advertising and Marketing Your Business||p. 495|
|Talking Points: How To Promote Your Business||p. 549|
|Sell It!: Effective Selling Techniques||p. 569|
|Now Serving: Offering Superior Customer Service||p. 591|
|Net Sales: Online Advertising and Marketing||p. 603|
|Social Studies: Social Media Marketing||p. 619|
|Can You Relate?: Social Media Networking||p. 629|
|Keeping Score: The Basics of Bookkeeping||p. 641|
|Making a Statement: How To Create Financial Statements||p. 659|
|On the Money: Effectively Managing Your Finances||p. 675|
|Pay Day: How To Pay Yourself||p. 705|
|Tax Talk: What You Need to Know About Your Taxes||p. 713|
|Appendix Business and Government Resources||p. 731|
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