The Start-up of You

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  • Format: Hardcover
  • Copyright: 2/14/2012
  • Publisher: Crown Business

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A revolutionary blueprint for navigating the new world of work Today, the career escalator is jammed at every level. Creative disruption is shaking every industry. Wages are virtually stagnant. Global competition for jobs is fierce. The employer-employee pact is over; job security doesn’t exist. Here, LinkedIn co-founder and chairman Reid Hoffman and author Ben Casnocha reveal a revolutionary new blueprint for how to survive and thrive in this new career landscape. How? By learning to thinking and act like an entrepreneur. In other words, the secret to moving up that jammed escalator, they say, is to run your career like it’s a start-up business: a living, breathing, growing start-up of you. Why? Start-ups and entrepreneurs are nimble. They are innovative. They invest in themselves. They are self-reliant, yet build strong networks to amplify their strengths. They assess the needs of their target customers. They leverage their competitive advantages in the marketplace. These are the very same skills needed to get ahead in today’s fractured world of work. You will learn the best practices of some of the most successful start-ups on the planet, and how these entrepreneurial strategies can be applied to your career. Because whether you work for a giant multinational corporation, a mid-size company in a rural city, or a two-person operation run out of a garage, you need to know how to: -Launch career plans in conditions of tremendous uncertainty – and be nimble enough to iterate on these plans quickly if current ones aren’t working -Invest in your assets and establish a competitive advantage -Capitalize on breakout opportunities – and effectively manage the risk inherent in those opportunities -Develop genuine relationships and map these relationships into an effective professional network. -Tap your network for the information and intelligence that will lead to you smarter career decisions -And much more A groundbreaking guide to flourishing in the world we live in today, the Start-Up of Youempowers each one of us to be the founder of and CEO our own career, and take control of our professional future.

Table of Contents

All Humans are Entrepreneursp. 1
The New World of Workp. 4
Why the Start-Up of Youp. 8
Why Us?p. 9
Why the Urgency?p. 12
Sixty to Zerop. 14
Detroits Are Everywherep. 17
The Path to the Futurep. 19
The Start-up of You Mind-set: Permanent Betap. 21
The Start-up of You Skill Setp. 23
Develop a Competitive Advantagep. 25
Three Puzzle Pieces Inform Your Direction and Competitive Advantagep. 30
Your Assetsp. 31
Your Aspirations and Valuesp. 33
The Market Realitiesp. 36
Fit the Pieces Togetherp. 38
All Advantages Are Local: Pick a Hill That Has Less Competitionp. 41
Plan to Adaptp. 47
Adaptive Start-Ups, Adaptive Careersp. 52
Abz Planningp. 58
Plan A: Almost Ready, Aim, Fire, Aim, Fire, Aim, Fire…p. 64
Plan B: Pivot as You Learnp. 68
When to Pivot: To Pursue Upside or Avoid Downsidep. 70
Where to Pivot: To an Adjacent Niche, Something Different but Relatedp. 74
How to Pivot: Start It on the Sidep. 75
Plan Z: Jump on Your Lifeboat and Regroupp. 76
It Takes A Networkp. 81
IWe (I to the We): You and Your Teamp. 86
Context Matters: Relationship Building in Professional Lifep. 88
Build Genuine Relationshipsp. 91
The Structure and Strength of Your Existing Networkp. 96
Professional Alliesp. 97
Weak Ties and Acquaintances: Expand the Breadth of Your Networkp. 104
Your Extended Social Network: Second- and Third-Degree Connectionsp. 110
The Best Professional Network: Cohesive and Diversep. 118
How to Strengthen and Maintain Your Networkp. 121
In Touch and Top of Mindp. 125
Navigate Status Dynamics When Dealing with Powerful Peoplep. 131
When to Let Gop. 136
Pursue Breakout Opportunitiesp. 141
Mind on Fire: Be Curiousp. 147
How to Find and Generate Career Opportunitiesp. 149
Court Serendipity and Good Randomnessp. 149
Connect to Human Networks: Groups and Associations of Peoplep. 153
Do the Hustlep. 162
Take Intelligent Risksp. 173
Assessing and Managing Riskp. 177
Pursue Opportunities Where Others Misperceive the Riskp. 182
Short-Term Risk Increases Long-Term Stabilityp. 185
Who You Know is What You Knowp. 193
Navigate Professional Challenges with Network Intelligencep. 196
How to Pull Intelligence from Your Networkp. 199
Pose Questions to Your Entire Networkp. 203
Target Direct Questions to Specific Individualsp. 204
Ask Good Questionsp. 207
Occasion Serendipityp. 210
Synthesize Information into Actionable Intelligencep. 212
Conclusionp. 221
Connect with Usp. 227
Further Readingp. 229
Acknowledgmentsp. 237
Notesp. 239
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

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