Author's Note | p. vii |
Stealing Myspace | p. 3 |
Circle of Friends | p. 6 |
Rising from the Ashes | p. 20 |
The Trailer Park of the Internet | p. 30 |
Struggling to Survive | p. 39 |
The Fakester Revolution | p. 50 |
Building Myspace | p. 59 |
The Boardroom Coup | p. 69 |
The Fix-it-Later Philosophy | p. 80 |
Operation Show Time | p. 90 |
Are We Missing the Next Google? | p. 96 |
Tsunami | p. 108 |
Independence | p. 115 |
The King of Spyware | p. 128 |
Schmuck Insurance | p. 140 |
The Game is on | p. 146 |
Project Ivory | p. 156 |
Holding a Tiger by the Tail | p. 169 |
A Fine Line Between Risque and Dirty | p. 180 |
"A Place for Fiends" | p. 191 |
Pebble Beach | p. 202 |
War Against Web 2.0 | p. 214 |
Number One in Every Market | p. 224 |
Beyond the Banner AD | p. 236 |
The Facebook Revolution | p. 246 |
Myspace 2.0 | p. 254 |
Digital Identity | p. 262 |
Epilogue | p. 267 |
Acknowledgments | p. 269 |
Notes | p. 271 |
Index | p. 357 |
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Excerpted from Stealing MySpace: The Battle to Control the Most Popular Website in America by Julia Angwin
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