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Grinding away on or off the field and heeding the advice of sports psychology's "conventional wisdom" crowd will do nothing to help you out of a slump, perform better in the "clutch," or live a more contented life. Athletes and non athletes alike tend to look outside themselves to unlock the keys to success, but in Why the Grind? The Future of Athletic Mental Performance, world renowned athletic mental conditioning expert Garret Kramer reveals what he's been teaching some of the world's top athletes and coaches for years; to look within to find the solutions. In a fluent and readable manner, Kramer reveals his revolutionarily simple principles for consistent performance and success. Kramer discusses "the zone" and what it takes (or doesn't take) to get there and he uses real life examples to explain things like why setting goals actually hurts athletes and why willpower will never work. For years, athletes of all skill levels have searched for the secrets to unlock optimum athletic mental performance. In Why the Grind?, Garret Kramer provides the key. Foreword by Zach Praise, NJ Devils All-Star forward and alternate captain of the 2010 U.S. Olympic Hockey team.