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Designers can be passionate about good type, and this classic handbook has inspired countless designers when choosing a typeface. Spiekermann and Ginger have distilled their decades of typographic experience into a lively, rewarding guide to type. If you use type -- and these days, almost everyone does -- their engaging, commonsense style helps you understand how type can enhance your design and reinforce your message.
Erik Spiekermann is an information architect, author of books and articles on type and typography, and the designer of such typefaces as FF Meta, ITC Officina, FF Info, LoType, and Berliner Grotesk, among others. Founder of MetaDesign, Spiekermann now works as a freelance design consultant E.M. Ginger is a writer and editor whose work with type and typography spans printing and display technologies from letterpress to digital. After 12 years as managing editor of the journal Fine Print, she was a manager in the Adobe Originals Type Group, and at FontShop San Francisco. She is currently executive editor at Octavo, in Oakland, California
Table of Contents
Type is everywhere
It is a fundamental part of our lives
These simple facts are essential to understanding how to communicate more effectively
What is type?
Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate
Type is a living entity integrated into society's moods and trends
Looking at type
Training the eye to recognize type begins with familiar elements on the page
Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works
Type with a purpose
Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe
Matching an appropriate typeface with the right task is easy
Type builds character
Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page
Types of type
Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification
Simple distinctions among typefaces are best understood by analogy to human counterparts
How it works
Legible, readable type depends on a few basic principles: space between individual letters and around words
Choosing the right typeface for the right text also means using the right spacing
Putting it to work
Considering where type is going to live and work will determine its effectiveness
Simple rules of placement create practical page layouts
There is no bad type
Type is a basic element of communication
As the means of communicating changes, type evolves in unique and lively ways