CART

(0) items

Strategic Management : Version 1.0,9780130663429
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Strategic Management : Version 1.0

by
Edition:
8th
ISBN13:

9780130663429

ISBN10:
0130663425
Format:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
Pearson College Div
List Price: $110.40
More New and Used
from Private Sellers
Starting at $2.73
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • MyManagementLab with Pearson eText Student Access Code Card for Strategic Management
    MyManagementLab with Pearson eText Student Access Code Card for Strategic Management
  • Strategic Management
    Strategic Management
  • Strategic Management : Concepts
    Strategic Management : Concepts
  • Strategic Management : Concepts
    Strategic Management : Concepts
  • Strategic Management : Concepts and Cases
    Strategic Management : Concepts and Cases
  • Strategic Management : Concepts and Cases
    Strategic Management : Concepts and Cases
  • Strategic Management : Concepts and Cases
    Strategic Management : Concepts and Cases
  • Strategic Management : Concepts and Cases
    Strategic Management : Concepts and Cases
  • Strategic Management : Concepts and Cases
    Strategic Management : Concepts and Cases
  • Strategic Management A Competitive Advantage Approach, Concepts
    Strategic Management A Competitive Advantage Approach, Concepts
  • Strategic Management A Competitive Advantage Approach, Concepts & Cases
    Strategic Management A Competitive Advantage Approach, Concepts & Cases
  • Strategic Management A Competitive Advantage Approach, Concepts & Cases Plus 2014 MyManagementLab with Pearson eText -- Access Card Package
    Strategic Management A Competitive Advantage Approach, Concepts & Cases Plus 2014 MyManagementLab with Pearson eText -- Access Card Package
  • Strategic Management A Competitive Advantage Approach, Concepts and Cases
    Strategic Management A Competitive Advantage Approach, Concepts and Cases
  • Strategic Management A Competitive Advantage Approach, Concepts and Cases Plus NEW MyManagementLab with Pearson eText -- Access Card Package
    Strategic Management A Competitive Advantage Approach, Concepts and Cases Plus NEW MyManagementLab with Pearson eText -- Access Card Package
  • Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package
    Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package
  • Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package
    Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package
  • Strategic Management: A Competitive Advantage Approach, Concepts
    Strategic Management: A Competitive Advantage Approach, Concepts
  • Strategic Management: Concepts and Cases
    Strategic Management: Concepts and Cases




Summary

For undergraduate courses in Strategic Management and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

Table of Contents

INTRODUCTION.

How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.

I. OVERVIEW OF STRATEGIC MANAGEMENT.

1. The Nature of Strategic Management.

II. STRATEGY FORMULATION.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.

7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues.

IV. STRATEGY EVALUATION.

9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.

CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.)

Service Companies.

Internet Companies.
1. E-Trade, Inc.—2000, Phillip Lynn. *
2. E-Bay Inc.—2000, Stephen M. Giordano. *
3. Amazon.com, Inc.—2000, Phillip Bartlett and Fred David. *
Retailers.
4. The Limited, Inc.—2000, Jill Austin.
5. Wal-Mart Stores Inc.—2000, Amit Shah and Tyra Phipps.
6. Target Corporation—2000, Henry H. Beam.
Hotel and Gaming.
7. Mandalay Resort Group—2000, John Ross.
8. Harrahs Entertainment, Inc.—2000, Mary R. Dittman.
Banks.
9. First Union Corporation—2000, Brian E. Williamson. *
10. Wachovia Corporation—2000, Jule Eldridge III. *
Zoos and Clubs.
11. The Audubon Institute—2000, Caroline Fisher and Claire J. Anderson.
12. Riverbanks Zoological Park and Botanical Garden—2000, Carolyn R. Stokes and Eugene M. Bland.
13. The Classic Car Club of America—2000, Matthew C. Sonfield.
Hospitals.
14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.
15. Quorum Health Group, Inc.—2000, Teresa DeWitt Dullaghan. *
Travel.
16. Greyhound Lines, Inc.—2000, James Harbin.
17. Carnival Corporation—2000, Mike Keefe et al.
18. Southwest Airlines Co.—2000, Amit Shah and Charles R. Sterrett.
Churches.
19. Central United Methodist Church—2000, Robert T. Barrett.
20. Elkins Lake Baptist Church—2000, Paul Reed et al.
Railroad.
21. RailTex, Inc.—2000, Paul Reed et al.

Manufacturing Companies.

Transportation.
22. Harley-Davidson, Inc.—2000, Ricky Cox.
23. Winnebago Industries, Inc.—2000, Eugene M. Bland and John G. Marcis.
Cosmetics.
24. Avon Products, Inc.—2000, James Camerius.
25. Revlon, Inc.—2000, M. Jill Austin.
Food.
26. Pilgrim's Pride Corporation- 2000, James L. Harbin.
27. H.J. Heinz Company—2000, Henry H. Beam.
28. Hershey Foods Corporation- 2000, Forest R. David.
Aerospace.
29. The Boeing Company—2000, Carolyn R. Stokes.
30. Lockheed Martin Corporation—2000, Wayne Chamblee. *
Computers.
31. Dell Computer Corporation—2000, Cindy R. Smith.
32. Apple Computer, Inc.—2000, David Stanton.
33. Compaq Computer Corporation—2000, Maria Margiotis. *
34. Research in Motion—2000, David Griffin. *
Medical.
35. Stryker Corporation—2000, Henry H. Beam.
36. Biomet, Inc.—2000, Satish P. Deshpande.
Magazines.
37. Playboy Enterprises, Inc.—2000, Kay W. Lawrimore and Fred R. David.
38. Readers Digest Association, Inc.—2000, Caroll Braddock. *
Footwear.
39. Nike, Inc.—2000, M. Jill Austin.
40. Reebok International, Ltd.—2000, Angela G. Page. *
Tobacco.
41. UST, Inc.—2000, Marilyn M. Helms and Fred R. David.


Please wait while the item is added to your cart...