Strategic Market Management, 9th Edition

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  • Edition: 9th
  • Format: Paperback
  • Copyright: 12/1/2009
  • Publisher: Wiley
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Using concrete structures and processes, the Ninth Edition shows how to understand market dynamics and firm strengths to create winning, doable business strategies and to cope with uncertainty.

Table of Contents

Strategic Market Management-An Introduction and Overviewp. 1
What Is a Business Strategy?p. 3
Strategic Market Managementp. 10
Marketing and Its Role in Strategyp. 15
Strategic Analysisp. 19
External and Customer Analysisp. 21
External Analysisp. 21
The Scope of Customer Analysisp. 26
Segmentationp. 26
Customer Motivationsp. 31
Unmet Needsp. 35
Competitor Analysisp. 40
Identifying Competitors-Customer-Based Approachesp. 41
Identifying Competitors-Strategic Groupsp. 43
Potential Competitorsp. 45
Competitor Analysis-Understanding Competitorsp. 46
Competitor Strengths and Weaknessesp. 51
Obtaining Information on Competitorsp. 57
Market/Submarket Analysisp. 59
Dimensions of a Market/Submarket Analysisp. 60
Emerging Submarketsp. 60
Actual and Potential Market or Submarket Sizep. 63
Market and Submarket Growthp. 64
Market and Submarket Profitability Analysisp. 66
Cost Structurep. 69
Distribution Systemsp. 70
Market Trendsp. 70
Key Success Factorsp. 72
Risks in High-Growth Marketsp. 72
Environmental Analysis and Strategic Uncertaintyp. 78
Technology Trendsp. 80
Consumer Trendsp. 82
Government/Economic Trendsp. 87
Dealing with Strategic Uncertaintyp. 91
Impact Analysis-Assessing the Impact of Strategic Uncertaintiesp. 91
Scenario Analysisp. 93
Internal Analysisp. 98
Financial Performance-Sales and Profitabilityp. 99
Performance Measurement-Beyond Profitabilityp. 102
Strengths and Weaknessesp. 106
Threats and Opportunitiesp. 107
From Analysis to Strategyp. 109
Case Challenges for Part I
Trends in Retailingp. 111
The Energy Bar Industryp. 113
Transformational Innovationsp. 116
Creating, Adapting, And Implementing Strategyp. 119
Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptabilityp. 121
The Sustainable Competitive Advantagep. 122
The Role of Synergyp. 127
Strategic Commitment, Opportunism, and Adaptabilityp. 130
Alternative Value Propositionsp. 140
Business Strategy Challengesp. 141
Alternative Value Propositionsp. 143
Superior Qualityp. 149
Valuep. 154
Building and Managing Brand Equityp. 162
Brand Awarenessp. 163
Brand Loyalty
Brand Associationsp. 66
Brand Identityp. 174
Energizing the Businessp. 181
Innovating the Offeringp. 182
Energize the Brand and Marketingp. 183
Increasing the Usage of Existing Customersp. 196
Leveraging the Businessp. 201
Which Assets and Competencies Can Be Leveraged?p. 202
Brand Extensionsp. 204
Expanding the Scope of the Offeringp. 207
New Marketsp. 209
Evaluating Business Leveraging Optionsp. 210
The Mirage of Synergyp. 212
Creating New Businessesp. 216
The New Businessesp. 217
The Innovator's Advantagep. 219
Managing Category Perceptionsp. 221
Creating New Business Arenasp. 222
From Ideas to Marketp. 227
Global Strategiesp. 233
Motivations Underlying Global Strategiesp. 234
Standardization vs. Customizationp. 238
Expanding the Global Footprintp. 242
Strategic Alliancesp. 245
Global Marketing Managementp. 248
Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Optionsp. 251
The Business Portfoliop. 252
Divestment or Liquidationp. 254
The Milk Strategyp. 256
Prioritizing and Trimming the Brand Portfoliop. 261
From Silos to Synergy-Harnessing the Organizationp. 269
Silo Driven Problem-The Case of Marketingp. 270
Addressing the Silo Marketing Issues-Challenges and Solutionsp. 272
Organizational Levers and Their Link to Stregegyp. 273
Structurep. 274
Systemsp. 276
Peoplep. 279
Culturep. 282
A Recap of Strategic Marketing Managementp. 285
Case Challenges for Part IIp. 289
Hobart Corporationp. 289
Dovep. 291
Competing Against Wal-Martp. 294
Contemporary Artp. 299
Sony vs. iPodp. 302
Appendix: Planning Formsp. 304
Indexp. 319
Table of Contents provided by Ingram. All Rights Reserved.

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