Strategic Marketing | |
Imperatives for Market-Driven Strategy | |
A Strategic Marketing Planning | |
Cases for Part I | |
Nokia Corp. | |
Charles Schwab Corp. | |
McKinsey & Co. | |
Markets, Segments and Customer Value | |
Markets And Competitive Space | |
A Financial Analysis for Marketing Planning and Control | |
Strategic Market Segmentation | |
Strategic Customer Relationship Management | |
Capabilities For Learning About Customers and Markets | |
Cases for Part II | |
Wi-Fi | |
Nike Inc. | |
Campbell Soup Company | |
Johnson & Johnson | |
Designing Market-Driven Strategies | |
Market Targeting and Strategic Positioning | |
Strategic Relationships | |
Innovation and New Product Strategy | |
Cases for Part III | |
Samsung Electronics (A) | |
McDonald's Corp. | |
Apex Chemical Company | |
Cisco Systems Inc | |
Market-Driven Program Development | |
Strategic Brand Management | |
Value Chain Strategy | |
Pricing Strategy | |
Promotion, Advertising and Sales Promotion Strategies | |
Sales Force, Internet and Direct Marketing Strategies | |
Cases for Part IV | |
Planet Starbucks | |
Hennes & Mauritz | |
Dell Inc | |
Sun Microsystems Inc. (A) | |
Implementing and Managing Market-Driven Strategies | |
Designing Market-Driven Organizations | |
Marketing Strategy Implementation and Control | |
A Marketing Metrics | |
Cases for Part V | |
Verizon Communications Inc. | |
General Motors Corp. | |
Yahoo! Inc. | |
PSA Peugeot Citroeuml;n SA | |
Comprehensive Cases | |
Murphy Brewery Ireland, Limited | |
Dairyland Seed Company | |
International Business Machines | |
L'Oreal Nederland B.V | |
A.T. Kearney | |
Camar Automotive Hoist | |
Procter & Gamble Co. | |
Hewlett-Packard Co. | |
Nanophase Technologies Corporation | |
CUTCO International | |
Smith & Nephew---Innovex | |
Sun Microsystems (B) | |
Telus Mobility | |
Tri-Cities Community Bank | |
Cima Mountaineering Inc. | |
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